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SponsoredReviews now takes 50% from the Advertiser's fee

Saturday, January 16, 2010

I logged in to my SponsoredReview.com account the other to check on some writing opportunities and bid for them. I went through my usual routine, clicking on those ads which interest me and submit my bid.

After about three bids, I noticed the portion of the box showing the share that the blogger gets for every writing opportunity. I saw that if I bid $20, I will get $10. This used to be $13.

I went back to the homepage of SponsoredReview to see if there are any news there. Sure enough, I found this on the main page.

In order to continue expanding our marketing, sales, customer service and programming efforts and to recoup other expenses related to increased costs we have decided that it is time to increase our transaction rate by 15% from 35% to 50% (your share will now be 50% versus 65%). This increase will allow us to continue expanding our software functionality as well as grow our marketing and sales efforts in order to increase the number of opportunities available to bloggers. As it stands we currently incentize advertisers to make bulk purchases by giving them up to 20% discounts. At the end of the day these incentives account for a large portion of the opportunities that are created in the system. Unfortunately those incentives also reduce our profit margin and make it tough to expand functionality and keep up with sales and marketing initiatives. We will continue to provide large incentives to bulk buying advertisers in order to encourage volume

The increase will take effect on January 13th, 2010. This increase will not affect previously made bids, your previous bids will continue to pay 65%.

If necessary, please make any required adjustments to your blog prices and new bids in order to compensate for the increased transaction fees. We thank you for your continued participation in our system and assure you that this increase will, over time, have a large effect on the number of paying opportunities available to all bloggers.

Wow! Imagine that! 50% from your work taken off from you. As far as the advertisers are concerned, they are paying you the right amount. But SponsoredReview has to increase its share.

Man, the times must be really hard these days.

7:56 PM | Labels: blogging income, increase in share, online money, online opportunities, sponsored reviews |   3 Comments  

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